While the epidemic may still exist, travel is rapidly regaining popularity.
While working from home and binge-watching our favourite shows, we have been preparing for our next vacation. Parallel to this, businesses in the travel and technology sectors have been adapting quickly to the times by creating technologies like artificial intelligence (AI), biometrics, and remote work options to enhance or improve the travel experience. Thus, travel will be quite popular in 2023. Here are some of the most important travel technology developments for 2023.
1. Airport technology is being improved.
A lot more technology aimed at improving airport travel will soon be available. From the time you leave your house until baggage claim, new technologies are stepping in to handle the problems that come with travelling. Reserve, a new free online tool from Clear, lets you reserve a position in the security line in advance. Naturally, Clear hopes that you will sign up for their paid membership, which includes identity verification and accelerated security via biometrics (eye or fingerprint scanning).
The biometrics pilot programme run by the Transportation Security Administration is growing. With plans to roll out the programme to more airports in the "coming months," TSA is now testing face recognition technology for identity verification in 16 airports.
Your face and hands will be used far more often to buy snacks and magazines after you've cleared security, predicts Amadeus' 2023 travel trend research. Facial recognition payments are already supported by GooglePay and ApplePay. To test Amazon's "Just Walk Out" technology, which accepts payment via palm recognition, Hudson, your prefered airport retailer, teamed up with Amazon this year.
When you get to your destination, businesses like Roadie, SITA, and Boomerang will help you track down your lost luggage and bring it to you.
Although everyone wants a stress-free flight, the usage of biometric information and personal item tracking poses privacy issues. Data breaches and false biometric identity, which is particularly prevalent among people of colour, transgender and non-binary persons, and people of colour, are crucial issues to take into account. The TSA biometric experiment is presently a voluntary programme, but initiatives like this usually become the standard. Privacy expert Albert Fox Cahn told the Washington Post that "we typically see with these biometric schemes that they are just optional at first — then over time we see them becoming standardised, nationalised, and ultimately compulsory."
Last but not least, it's important to understand what you're giving up and entering for a somewhat quicker experience.
2. Airbnb continues to rule the market
In 2022, Airbnb turned lemons into lemonade. The tale of the unforeseen cleaning fees that aren't added on until checkout was, first and foremost, finally ended. The complete price, including the cleaning fee, is now shown while searching for an Airbnb. Additionally, Airbnb had the final say regarding the expanding practise of hosts requiring excessive cleanings: "When leaving their Airbnb, guests shouldn't have to complete irrational checkout chores like making the beds, doing the laundry, or vacuuming. But as with leaving their own home, we think it is appropriate to ask visitors to turn off the lights, put food in the trash, and lock the doors."
Second, it addressed the problem of landlords who forbade tenants from listing their apartments on Airbnb. It turns out that including landlords in the arrangement goes a long way, opening up a hitherto unexplored market for Airbnb. In partnership with property management firms around the nation, Airbnb has recently created the "Airbnb-friendly apartments" programme. Renters can use the website to browse for apartments that permit Airbnb rentals and estimate how much they might make after Airbnb and the landlord take their cut of the earnings. It's a clever method to assist consumers in recouping some of the rent increases that Airbnb has initially been responsible for.
Whether you like it or not, Airbnb's growth will pick up in 2023. Thanks to more clear pricing and more potential Airbnb hosts, the short-term booking site is anticipated to remain as popular as ever. Additionally, it's a win-win situation for Airbnb given the escalating costs of both tourism and real estate.
3. Our favourite streaming content encourages us to get up from the sofa.
You're not alone if, despite the murders and scams, Season 2 of The White Lotus made you yearn to arrange a trip to Sicily. Travel-related searches on the Italian island have multiplied since the second season premiered. But The White Lotus is not the only place where this occurrence occurs. Expedia's analysis on travel trends for 2023 states that 68% of US visitors planned trips after becoming interested in a destination while watching a show or movie that was streamed.
Paris (Emily in Paris), the United Kingdom (Bridgerton and The Crown), New Zealand (The Lord of the Rings: The Rings of Power), Hawaii, Italy, and the United Kingdom will be the top search and flight demand locations in 2022, according to Expedia (thanks to the aforementioned The White Lotus, with an assist from Searching for Italy).
It's true that these are the most well-liked travel destinations, but the survey also claims that the most well-liked sources of travel inspiration right now are streamed TV episodes and movies, so it's hardly a coincidence.
4. The mainstream has formally embraced digital nomads.
Digital nomads have long existed, but the rise in remote employment during the epidemic has propelled this way of life into the mainstream. Because hybrid and remote workers are more productive and have a better work-life balance, more businesses are implementing these rules.
Now that they are no longer location-dependent, many employees are benefiting from the digital nomad lifestyle. The trend of remote work is also anticipated to persist. By 2025, Upwork estimates that 36.2 million Americans would work remotely, more than double the number from before the outbreak (16.8 million). In fact, one billion individuals will be working remotely at least part of the time by 2035, according to Nomad List, a membership community for digital nomads. More than 4,000,000 people used the platform the previous year.
At first, it was believed that digital nomadism was only for affluent, dreamy twenty-somethings. The Guardian stated in 2015 that you "require a knowledge economy employment, access to technology and devices that allow remote working, as well as a pretty strong passport that makes acquiring tourist visas easier." Although there was enough demand for the emergence of digital nomad hubs and co-working spaces, broadband continued to advance globally, flights got more affordable, and nations started to issue visas that were conducive to remote work.
The average age of today's digital nomads is 33 years old, and they work in a range of industries, including marketing, UI/UX design, product management, and, yes, software development. Nomad List figures show that they are also 44 percent women and 40 percent non-white.
It's easier than ever to be a digital nomad, to put it simply.
5. Virtual and augmented reality improves travel in person
Travel and tourism were interrupted by the outbreak, requiring businesses to use augmented and virtual reality creatively. In its 2023 travel report, Euronews predicted that "coming out the other side, the same absorbing technology will be employed to enhance rather than mimic the visitor experience."
The virtual travel experience that consumers who were staying put wanted was swiftly provided by VR/AR. Without leaving your home, you may go to museums and tour places like Machu Picchu. And today, it's employed to assist tourists in researching their upcoming vacation spots, as a method to "try before you buy" when selecting hotels and tours, and even to book them. Due to the Meta's Quest series and Sony's PlayStation 5 (and potentially soon Apple?) delivering consumer-friendly VR devices, expect to see more travel and tourist businesses offering virtual reality (VR) tours as VR/AR becomes more common.
Marriott, Shangri-La, and Holiday Inn all offer virtual tours of their hotel rooms, while businesses like Beeyonder and Weezy have emerged to offer fully comprehensive virtual travel experiences. The final stage of the customer journey is where virtual reality and augmented reality for travel are being combined. Whether you're at home or visiting the real thing, anticipate running into VR/AR.
6. Beekeeping, a fresh method of reconnecting with nature
You're not alone if you're sick of hearing about technology. People want to unplug and rejuvenate, yet they don't want to use their electronics. It's not surprising that recent visitors have placed a higher priority on wellness. They don't, however, merely want a day at the spa. Expedia subsidiary Hotels.com reports that 53% of US tourists looking for wellness activities desire something fresh and new. "Another yoga retreat is about to leave this place. People are seeking what we refer to as a "new wave of wellness." "At an event where Expedia unveiled its 2023 travel trends, Melanie Fish, Head of Global PR for Expedia Group Brands, said this.
If you're looking for a wellness vacation, you may anticipate seeing more lodges and excursions offer pursuits like foraging, fruit picking, beekeeping, and forest bathing (sometimes referred to as sylvotherapy). Alternative wellness getaways are emerging everywhere. For millennials, the United States seems to be the most popular travel destination, but Gen Z travellers seem to be more daring, favouring destinations like Norway, Turkey, Switzerland, Iceland, and Sri Lanka.
These tech trends will be hard at work in the background no matter where you are, whether you're a digital nomad who has made travel a way of life or a regular traveller getting back into the swing of things after a break.
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